#Virtual LED edge advertising technology
On September 20th, through cooperation with AIM Sport, Inter Milan Football Club is introducing revolutionary digital overlay technology to the Meazza Stadium.
This technology, which has never been used in Italy, will enable Inter Milan and the club’s business partners to locate marketing activities in real time for different regions on the LED screens around the stadium, thereby providing different advertising for specific target audiences. .
Since enough tests have been completed last season, this technology has been put into use in matches played at Inter Milan’s Meazza Stadium from the 2020/21 season.
We have previously shared that similar technology providers include Supponor and Sponix, and these three have reached cooperation with many clubs and leagues.